Last Updated: June 29, 2026
At Arvada Triathlon Company, we respect your privacy and are committed to protecting your personal information, including data collected for our SMS/text messaging program. This SMS Privacy Policy explains how we collect, use, disclose, and safeguard information when you opt in to receive text messages from us. It supplements our general Privacy Policy.
1. Information We Collect
When you voluntarily opt in to our SMS messaging service (e.g., via website form, checkout, in-store signup, or by texting a keyword), we may collect:
- Your mobile phone number.
- Your name or other contact details, if provided.
- Any information you share in response to our messages.
- Message metadata (e.g., delivery status, engagement data like open/click rates for analytics).
We collect this information only with your consent and solely for the purposes described below.
2. How We Use Your Information
We use your phone number and related data to:
- Send transactional or service-related messages, such as order confirmations, shipping updates, appointment or bike fitting reminders, and customer support responses.
- Deliver promotional or marketing messages (e.g., new arrivals, sales, events, training tips, or triathlon gear updates), only with your prior express written consent.
- Respond to your inquiries or requests sent via text.
- Improve our services through analytics (e.g., understanding engagement to provide better content).
- Comply with legal obligations.
Message frequency varies (typically 1–8 messages per month, but may be more during promotions or peak seasons). Message and data rates may apply.
3. Consent and Opt-In
By providing your phone number and opting in (e.g., checking a box on our site or texting a keyword), you consent to receive recurring automated SMS/MMS messages from Arvada Triathlon Company at the number you provided. Consent is not a condition of purchase. We maintain records of your consent for compliance purposes.
4. Sharing and Disclosure of Information
- We do not sell, rent, or share your mobile phone number, opt-in consent data, or SMS-related personal information with third parties for their independent marketing or promotional purposes.
- We may share your information with trusted service providers (e.g., SMS platform vendors, email/SMS marketing partners) solely to facilitate delivery of our messages and support our operations. These providers are contractually obligated to protect your data and use it only for the services we request.
- We may disclose information if required by law, to protect our rights, or in connection with a business transfer (e.g., merger).
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
5. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. However, no security system is infallible.
6. Data Retention
We retain your SMS data only as long as necessary to fulfill the purposes outlined (including legal, accounting, or reporting needs) or until you opt out. After opt-out, we typically remove or anonymize your number within a reasonable period (e.g., 24–30 days), while retaining minimal records for compliance and proof of prior consent.
7. Your Rights and Opt-Out
- Opt-Out: Reply STOP to any message to unsubscribe. You will receive a confirmation and will no longer receive SMS messages (except possibly a final confirmation). You may also contact us via other channels to opt out.
- You can revoke consent at any time. Opting out does not affect prior lawful communications.
- For questions, help, or to request access/correction/deletion of your data, reply HELP or contact us (details below).
- You may have additional rights under applicable law (e.g., CCPA if you are a California resident).
8. Changes to This Policy
We may update this SMS Privacy Policy from time to time. Changes will be posted here with an updated “Last Updated” date. Continued use of our SMS service after changes constitutes acceptance of the updated policy.
9. Contact Us
If you have questions about this policy or our SMS practices, please contact us:
- Email: Info@arvadatri.com
- Phone: (720) 928-0245
- Address: Arvada Triathlon Company, 14715 W 64th Ave, Ste D, Arvada, CO 80004
This policy is intended to comply with applicable laws including the Telephone Consumer Protection Act (TCPA), CTIA guidelines, and 10DLC registration requirements. It is not legal advice. For specific legal guidance, consult an attorney.
