Why Buying from a Dealership Beats Direct-to-Consumer Brands

Buying from a dealership instead of a direct-to-consumer (DTC) brand comes with several advantages, especially for high-end products like triathlon bikes, triathlon gear, and other specialty equipment. Here’s why a dealership might be the better choice:

1. Personalized Service & Expert Advice

• Dealerships provide in-person guidance from knowledgeable staff who can help you choose the best product for your needs.
• You can see product face to face, ask questions, and get professional recommendations tailored to your goals. 

2. Hands-On Experience

• Unlike DTC brands, dealerships allow you to see, touch, and test the product before purchasing. This means that you really understand what you are getting for your money.
• This is especially valuable for bikes, where fit and feel matter significantly. 

3. Professional Assembly & Setup

• Bikes and high-performance gear often require professional assembly and tuning.
• Dealerships ensure that products are assembled correctly and ready for optimal performance.

4. Ongoing Support & Maintenance

• Dealerships typically offer service packages, tune-ups, and adjustments.
• If something goes wrong, you have a local place to go for repairs and warranty support. 
• Every new bike sale at Arvada Triathlon Company includes:
  • Free 1-year Arvada Tri Team Membership (exclusive discounts, tri kit, events, and training opportunities).
  • 6 months of dealer mechanic support for adjustments and minor repairs.
  • 3 years of free tune-ups to keep your bike in peak condition (1 per year).

5. Warranty & Manufacturer Support

• Many brands provide better warranty service when products are purchased through an authorized dealer.
• Dealerships can handle warranty claims and replacements directly, saving you the hassle.

6. Financing & Promotions

• Dealerships often provide financing options, layaway plans, or special promotions that make high-end products more affordable.
  

7. Community & Events

• Local dealerships support the triathlon and cycling community through events, group rides, and clinics.
• Buying from a dealership helps support the local multisport ecosystem.

For triathletes, purchasing from Arvada Triathlon Company means expert service, access to premium brands, and ongoing support tailored to endurance athletes. While DTC brands might offer slightly lower prices, they often lack the hands-on service and community connection that dealerships provide.